The first step in selling a product or service is identifying your client. Location identification is one of the most important factors in making sure you are sending your message to the right people in the right places. In fact, statistics show that up to 47% of consumers would take advantage of a promotion they saw for a store if they happened to be in the area.

Getting the right eyes on your ads is possible with the help of geofencing, the online marketing tool that can help you target potential clients in exactly the right location and give you an edge over your competitors. 

Reach Who You Want, When You Want 

Geofencing gets its name from a simple visualization: the advertising method draws an imaginary fence around consumers within a specific location and serves targeted ads exclusively to users within the fence. Geofencing can target internet users at a specific place and time, including specific households. Once potential customers have been identified, you can advertise your services or products to them immediately – and for up to 30 days after that initial identification! 

In addition to targeting your audience by location, geofencing can help you hone in on consumers based on their virtual behavior, their demographics, the weather in their area, and more. You can even reclaim consumers from your competitors by advertising to shoppers at your competitors’ locations. 

Whether your target audience comprises 100 or 1 million people, geofencing will help you reach it. 

An Innovative Tool for Any Industry 

According to Shopify, nine marketers out of every ten have seen an increase in sales due to geofencing. This statistic makes perfect sense when you consider that the applications for geofencing are endless and that you can completely customize your campaign to suit your industry. 

Do you want to reward your clients and encourage them back to your retail store for up to a month after their initial visit? Do you want attendees of a trade show or conference to pay particular attention to your products or services? Do you want to advertise AC repairs to homeowners in your area on the hottest days of the year? Geofencing will help you utilize today’s most precise targeting techniques to accomplish your marketing goals. 

Around 90% of mobile phone users keep their location services turned on. So, who benefits from using geofencing? Any business that wants to reach customers in their area. 

Build Your Audience, Grow Your Business 

TYJ Creative specializes in providing innovative marketing solutions that will help you grow your business. Contact us today if you want to learn more about how we can use geofencing to help you reach potential customers near your store, throughout your town, or in your competitors’ showrooms. We can take care of every step of the geofencing process, including targeting specific consumers, helping you craft a compelling message, and curating an audience. 

Give us a call today and see how we can use this effective marketing tool for your business.