As you take time to assess the efficacy of your social media strategy from 2022, put together a plan of action to improve your success in 2023! From creating more engaging content and utilizing new tools to focusing on consistency, you should create a social media approach that will build your brand, sell your products, and connect with customers.

At TYJ Creative, we’ve put together a list of ten concrete steps you can take to accomplish these goals. Take a look and feel free to make them your own as you focus on improving this marketing area in 2023.

1. Let Your Customers Do the Work – One of the most effective ways to promote products or services is to let your previous customers tell others about their positive experiences. Leverage user-generated content (UGC) by encouraging happy customers to share about your business, and you may just see an increase in sales, clicks, or calls. TYJ Creative can also help by posting positive reviews directly to your social media channels.
2. Produce Quality Content – An evergreen social media tip is to focus on creating quality content. And it’s always a great idea to vary your content between the informative and the entertaining. Just be sure to maintain a consistent tone appropriate to the type of business you run. Or better yet, let us manage your social channels and post for you!
3. Grab Their Attention – For many users, engaging visuals can make all the difference. Photos and videos are usually fantastic additions to social media posts. Don’t forget about GIFs, as long as you understand their context and know what kind of message you’re sending. At TYJ Creative, we regularly use visuals in the posts we create for our customers, and we’d be happy to do the same for you.
4. Live Stream Occasionally – Live streams can make customers feel personally connected to a brand or company. And there’s nothing better than engagement in real time!
5. Enlist Influencers – Influencers have large social media followings they’re in touch with at any given time. Contact a few different influencers to learn more about their audience and reach. An influencer who’s a good fit for your products or services can immediately engage potential clients and draw attention to what you bring to the table.
6. Schedule Ahead – Automation tools can help you create and schedule content ahead of time. That way, your content will be posted consistently, even when you’re busy. Scheduling ahead is a core part of our social strategy here at TYJ Creative, so our customers always have content going out to their channels.
7. Cross-Promote Your Content – Creating content for one platform means you can utilize the same content for another one. While you may need to adjust posts to fit on another platform, you can use tools like Vendasta, Hootsuite, and Sprout Social to post to multiple accounts at once at dates and times of your choosing. This service comes standard with a social media package from TYJ Creative.
8. Create a Buzz with Contests – Followers who don’t normally interact with your posts will sit up and pay attention to a contest. Encourage entrants to like your posts and tag friends to boost visibility and potentially reach new clients. If this sounds like a lot, don’t worry: we run contests for our customers as part of our social media services.
9. Track Everything – The best way to determine if your new social media strategy is working is to track your results at every stage. TYJ Creative can help you with that. In addition to offering the latest marketing techniques, we constantly analyze and contextualize your results to let you know how every advertising dollar is working for you.
10. Stay on Trend – Social media platforms and strategies are always changing, and you need to keep up with them to stay relevant and make an impact. Fortunately, the team at TYJ Creative does this and can ensure your business makes the most of everything these tools have to offer.

Make 2023 your most successful year yet with effective social media marketing and other marketing strategies. Turn to TYJ Creative for a consultation and more information on how we can help your business succeed in social media and the rest of your marketing this year.